If you speak English, it is highly likely that you quote Shakespeare on an almost daily basis. It is difficult to understand the impact the playwright had on the language. Let me just say that it isn’t the Queen’s English. A friend sent me this video a few months ago and it gives you a…
Month: September 2021
Overcome resistance
I struggle to write these posts each week. They take me around 6 hours to research, write and edit. And each week I try to convince myself that I can skip a post. After all, nobody is forcing me to write weekly articles about things that I thought were interesting or confusing. And nobody will…
The rejection of knowledge – where it all went wrong
At some point during the 2000’s nerds stopped being heroes. For most of the 80’s and 90’s intelligent people would outsmart the jocks and win the day. Children of the 80’s all believed that intelligence and knowledge were the keys to success. Movies like Revenge of the Nerds, Weird Science, The Goonies, WarGames and TV…
Advertising works because we think it doesn’t
Why did the oil and gas industry spend $10 million on Facebook advertising in 2020 in the US? Because it works. This report lays out how the oil and gas industry use Facebook as a channel to promote their climate friendliness, using misleading content and information that doesn’t align with the science of climate change….